Planning a new offer, opening a business or promoting an event? A leaflet gives you something tangible to put in a customer’s hand. Before you order, it helps to decide what you want that customer to do next.
At SM Print in County Durham, we print flyers and leaflets from your supplied artwork for businesses across the North East. Here is a practical starting point for your next promotion.
Start with one job for your leaflet
Imagine a customer reading your leaflet for the first time. Would they know what you offer, where you work and how to get in touch?
A tradesperson might focus on enquiries for one service in a particular area. A café could promote a new lunch menu. A salon might introduce a treatment, while an event organiser needs the date, venue and booking details to stand out.
Choose the main action before you fill the space. It makes deciding what to include much easier.
A useful starting specification
For a general business promotion, consider A5, double-sided, on 150gsm silk. A5 measures 148 × 210mm and offers room for a clear message without becoming a large information sheet. Use the front to introduce the offer and the reverse for the details someone needs before enquiring.
Prefer a smaller handout or an insert for customer orders? Consider A6. If customers need to write on the leaflet, look at an uncoated stock. For a more substantial promotional piece, compare the heavier paper options in our online calculator.
Choose your leaflet size, paper and quantity and get a price online.
Match the quantity to a real plan
Work out where the leaflets will go before choosing a print run. For example, count the customer orders you expect to pack, the appointments you have booked or the handouts needed for an event. Leave a sensible reserve, especially if the leaflet includes an offer that will expire.
For a first campaign, use a recognisable offer code or ask new customers how they heard about you. Record the enquiries and orders it brings in so you have something useful to compare when planning the next run.
Check your artwork before ordering
Supply a print-ready PDF at your chosen size, with 3mm bleed where artwork reaches the edge. Keep text away from the trim, use clear images and proofread every price, date and contact detail. If you include a QR code, test it before uploading.
Ready to put your next promotion into print?
Get your leaflet and flyer printing price from SM Print. Choose your specification and quantity, then upload your print-ready artwork.
Unsure which option suits your job, or working towards a fixed date? Contact our County Durham team before ordering and we can help with the print specification and confirm what is achievable.