Leaflet & Flyer Printing in County Durham & Across the UK

Get your message into customers' hands with professionally printed leaflets and flyers from SM Print. From a short run of 50 for a local promotion to thousands of flyers for a larger campaign, our flat leaflet printing gives businesses a flexible, cost-effective way to promote products, services, events, offers and information.

Choose from lightweight uncoated papers, smooth silk and high-impact gloss stocks, with single or double-sided printing and heavier card options for flyers that need to feel more substantial. Matt, gloss and soft-touch lamination are also available on suitable specifications when you want extra protection or a more premium finish.

Ordering is straightforward: choose the size, paper, printed sides and quantity, then upload your print-ready artwork. SM Print focuses on quality commercial printing, practical advice and responsive service rather than making the process unnecessarily complicated.

Choose Your Leaflet Specification & Order Online

Professional Flat Leaflets

Print short runs or larger campaign quantities on crisp, flat sheets prepared from your print-ready artwork.

Choose the Right Size

From compact A7 and A6 flyers to versatile A5, slim DL and larger A4 or A3 sheets, choose the space your message needs.

Uncoated, Silk or Gloss

Choose natural and writable uncoated paper, balanced silk or high-impact gloss to suit the artwork and use.

Lightweight to Card-Like

Use lighter papers for economical distribution or heavier stocks when the flyer should feel more substantial and be retained.

Optional Lamination

Matt, gloss and soft-touch lamination are available on suitable specifications for extra durability or a premium tactile finish.

Made for Real Marketing

Use leaflets for events, offers, door drops, menus, inserts, exhibitions and business-to-business handouts.

Leaflets and Flyers - What's the Difference?

In everyday print, the words leaflet and flyer are often used interchangeably. Both usually describe a flat printed sheet designed to communicate a message quickly. A flyer often suggests something promotional and immediate - an event, offer, launch or handout - while leaflet can also describe information-led marketing, price lists, service information or door-drop material.

For this SM Print product, both terms refer to flat, unfolded print. If your design needs panels or a fold to organise more information, our folded leaflet printing product is the better choice.

Not Sure What to Choose? Start with A5

A5 is one of the most versatile leaflet sizes and is an excellent starting point for general business marketing. At 148 x 210mm, it provides enough room for a strong headline, supporting information, imagery and a clear call to action without feeling oversized.

For many promotions, an A5 leaflet printed double-sided on 150gsm silk makes a strong all-round specification: substantial enough to feel professional, light enough for economical distribution and smooth enough for crisp text, graphics and photographs.

If your brand suits a more natural, writable finish, 120gsm uncoated is a useful alternative. If the piece needs to feel more like a promotional card than a traditional leaflet, move up to one of the heavier 250gsm-400gsm options.

Choosing the Right Leaflet or Flyer Size

Only sizes enabled in the live product selector are available to order online. If you require another flat size, contact SM Print to discuss whether a bespoke quotation is practical.

Choose the Paper by How the Flyer Will Be Used

Paper weight and surface can change the impression a leaflet makes just as much as the design. The best choice is not automatically the heaviest stock; it depends on distribution, handling, writing requirements, budget and how long you expect the piece to be kept.

Uncoated Leaflets and Flyers

Uncoated paper has a natural, non-shiny surface and is particularly useful when the leaflet may be written on, stamped or annotated. It can also suit brands that prefer a softer, less polished appearance.

• 90gsm uncoated - lightweight and economical for inserts, information sheets and higher-volume distribution.
• 120gsm uncoated - a strong everyday leaflet choice with more substance while remaining easy to distribute.
• 160gsm uncoated - a noticeably more substantial flat leaflet with a natural feel.
• 250gsm, 300gsm and 340gsm uncoated - card-like options for premium handouts, vouchers, invitations, price cards and promotions intended to be retained.

Silk Leaflets and Flyers

Silk paper has a smooth coated surface with a restrained sheen. It is a dependable choice for business marketing because text remains sharp while photographs, logos and colour graphics reproduce cleanly without the high shine of gloss.

• 150gsm silk - recommended for everyday marketing leaflets and a strong match for A5 promotions.
• 200gsm silk - more substantial when you want the leaflet to feel noticeably stronger in the hand.
• 250gsm and 300gsm silk - premium flyer or card territory for pieces intended to be kept.
• 350gsm and 400gsm silk - heavy promotional cards, menus and high-impact handouts where rigidity matters.

Gloss Leaflets and Flyers

Gloss stock has a shinier coated surface that can make photographs and strong colour appear particularly vivid. It suits image-led promotions, food photography, entertainment, events and other designs where visual impact is a priority.

Gloss is available in 150gsm, 200gsm, 250gsm, 300gsm, 350gsm and 400gsm weights. For text-heavy pieces or anything customers need to write on, uncoated may be the more practical choice.

A Simple Paper Recommendation Guide

Single-Sided or Double-Sided Printing?

Single-sided printing works well when the message is deliberately simple: a voucher, event notice, insert, price card or one strong promotional offer.

Double-sided printing gives you more room without increasing the physical size. A useful structure is to make the front work hard as the attention-grabber, then use the reverse for supporting details, contact information, a map, price list, QR code or next step.

If both sides are printed, design both deliberately. Do not treat the reverse as leftover space; someone may see either side first.

Laminated Flyers for Extra Durability and Impact

Lamination adds a thin protective film to suitable printed stocks. It can improve durability, change the tactile feel and help a heavier flyer function more like a premium promotional card.

Matt lamination

A smooth, low-sheen finish that can give heavier flyers a refined, understated appearance.

Gloss lamination

A shiny finish that increases surface gloss and can work particularly well with strong photography and bold colour.

Soft-touch lamination

A premium, velvety-feeling finish for high-value handouts, invitations, menus and promotional cards where tactile impression matters.

Lamination is not necessary for every leaflet. For high-volume distribution, a standard unlaminated paper is often the better-value choice. Use lamination where the piece is intended to last longer or where the finish genuinely supports the brand and purpose.

Short Runs and Larger Campaign Quantities

SM Print leaflet quantities start from just 50, making the product practical for targeted local campaigns, test promotions, meetings and smaller events as well as regular marketing.

At the other end of the range, quantities depend on leaflet size and specification. As a guide, A5 orders can run to around 5,000 while compact A7 flyers can reach approximately 20,000. The live price calculator remains the source of truth for standard online quantities.

If your requirement falls outside the online options, contact SM Print. A different quantity or specification may still be possible as a bespoke order.

What Can Printed Flyers and Leaflets Be Used For?

Offers and promotions

Put a specific offer, launch, discount or seasonal message directly in front of customers.

Door drops

Use a clear local message and strong call to action to reach households within a defined area.

Events and exhibitions

Promote dates, programmes, ticket information, demonstrations, talks or follow-up offers. Support a wider event presence with matching poster printing, roller banner printing or display board printing.

Menus and price lists

Create compact takeaway menus, service lists or pricing information that customers can keep.

Direct-mail inserts

Add a flyer to orders, statements, letters, magazines or other mailed material.

Retail and counter handouts

Support in-store promotions, new products, loyalty offers or local services.

Property, local services and business-to-business marketing

Promote trades, home services, property information and location-based offers, or use leaflets as leave-behinds after meetings and networking events. Match them with consistent business card printing where useful.

How to Make a Flyer Work Harder

A well-printed flyer cannot rescue a confusing message. The strongest pieces make it obvious what they are about within a few seconds and give the reader a clear reason to act.

• Lead with one clear headline rather than several competing messages.
• Make the main benefit, offer or purpose immediately understandable.
• Use strong imagery only when it supports the message.
• Keep body copy concise enough for the format.
• Use headings, short paragraphs and bullet points to make information easy to scan.
• Give the design breathing room rather than filling every available space.
• Make the call to action obvious: visit, call, scan, book, order, attend or enquire.
• Include the contact details people genuinely need.
• Use a QR code where it creates a useful shortcut, and test it from the final artwork before printing.
• Proofread dates, prices, phone numbers, web addresses and offer conditions particularly carefully.

Artwork Setup for Leaflet and Flyer Printing

Supplying correctly prepared print-ready artwork helps avoid delays and gives the best chance of the finished print matching your expectations.

• Supply a print-ready PDF where requested.
• Build the artwork at the exact finished size selected in the order.
• Add 3mm bleed on every edge where backgrounds, images or colour run to the trim.
• Keep important text, logos and QR codes comfortably inside the trim; use at least a 3mm safe area and preferably more where the design allows.
• Aim for 300dpi images at their final printed size.
• Prepare colour in CMYK where possible; RGB content may change when converted for commercial print.
• Embed fonts correctly in the exported PDF.
• For single-sided orders, supply the single finished page. For double-sided orders, supply both sides clearly and in the requested order.
• Do not add crop marks or printer marks unless the SM Print artwork instructions specifically request them.
• Check spelling, prices, dates, contact details and QR codes before upload.

SM Print's core online service is printing from customer-supplied print-ready artwork. If you are unsure about file setup, contact us before ordering so we can advise on the print requirements.

Finished Sizes Including 3mm Bleed

How to Order Leaflets and Flyers Online

Step 1 - Choose the specification and quantity

Select the leaflet size, paper type and weight, single or double-sided print, finishing options where available and the quantity required.

Step 2 - Upload your artwork

Once the specification and quantity are chosen, upload the finished print-ready artwork for the order.

Step 3 - Complete your order

Review the selected options, delivery details and uploaded file before checkout.

Step 4 - Production

Your leaflets are printed and finished according to the selected specification.

Step 5 - Dispatch

The completed order is packed and dispatched using the delivery option shown at checkout.

Working to a Deadline?

If your leaflets are needed for an event, launch, mailing or another genuine deadline, tell us when you need them. We do not advertise a blanket turnaround promise because different sizes, papers, finishes and quantities require different production times. Instead, we will always do our best to accommodate genuine deadlines and tell you what is realistically achievable for the chosen specification.

For time-critical work, contact SM Print before ordering rather than assuming a delivery date.

Flat Leaflets, Folded Leaflets or Booklets?

Choose a flat leaflet or flyer when the message can be communicated effectively on one or two sides and needs to be quick to hand out, insert, post or display.

If you have more detailed information that benefits from being divided into panels - for example a menu, service guide or tourist information piece - choose our folded leaflet printing instead. For longer information that needs true pages, consider booklet and brochure printing.

Put Your Message in Their Hands

Leaflets remain useful because they are immediate, physical and easy to share. Whether you need 50 targeted flyers for a local event or thousands for a wider campaign, the right combination of size, paper and clear artwork can turn a simple sheet into an effective piece of business marketing.

Choose your leaflet specification and quantity, upload your print-ready artwork and order online with SM Print. If you are working to a deadline or need advice about paper, finishing or file preparation, contact us before placing the order.

Order Your Leaflets & Flyers

Plan your leaflet before you print

Need help choosing the message or preparing your file? See our leaflet design ideas, leaflet distribution guide and print-ready leaflet checklist. Then return to the calculator to select your specification and get your price.